Sometimes the best strategy is letting the creative team run wild with the product. Oreo's team clearly had fun here and that’s why they’re this week’s winner.
We’ve all seen renditions of brands addressing the pandemic in their ads. But this one from CA Public Health really stands out with their amusing way to popularize masks.
True to their name, Candid has created some very authentic ads. We’ve all been through the challenges or felt some of the emotions displayed here. Except for maybe taking your pants off while doing a handstand. We’ll leave that one to the Tiktok celebrities.
Sometimes the best strategy is letting the creative team run wild with the product. Oreo's team clearly had fun here and that’s why they’re this week’s winner.
Sometimes the best strategy is letting the creative team run wild with the product. Oreo's team clearly had fun here and that’s why they’re this week’s winner.
Sometimes the best strategy is letting the creative team run wild with the product. Oreo's team clearly had fun here and that’s why they’re this week’s winner.
When you think of sales professionals, “colorful and fun” aren’t exactly the first words to come to mind. Pipedrive said “hold my spreadsheets” and rolled out these beautiful ads. However, we’d like to point out that this is, in fact, not how puzzles work.
The exciting thing about metaphors is the fact that they give freedom to visualize interesting concepts, like this diamond example from Intercom.
We’ve featured Asana before, but they’re clearly ad animation overlords who are worthy to be highlighted in our newsletter again. We just can’t get enough of those sick transitions.
We like where Juneshine went here. There’s not much of a shift conceptually between a video like this and simple product shots, but the difference in performance should be quite noticeable.
Duolingo gives us a playful take on a great mustache tragedy. Proving that a well-done animation combined with a cute little story can really help your ads thrive.
When you think of sales professionals, “colorful and fun” aren’t exactly the first words to come to mind. Pipedrive said “hold my spreadsheets” and rolled out these beautiful ads. However, we’d like to point out that this is, in fact, not how puzzles work.
We like where Juneshine went here. There’s not much of a shift conceptually between a video like this and simple product shots, but the difference in performance should be quite noticeable.
Attracting attention to a tiny flaw sets the stage for the otherwise perfection. If Lemonade simply showed a 5-star rating, they’d be boring and forgettable. Bringing notice to an almost perfect rating, on the other hand, is honest and refreshing.
By now, you should know our joy for brands that go in a direction different from their competitors. Semrush went with a more collage-style and color-centric approach, which is quite the breath of fresh air for a data-driven company.
By now, you should know our joy for brands that go in a direction different from their competitors. Semrush went with a more collage-style and color-centric approach, which is quite the breath of fresh air for a data-driven company.
