Ad Creative Newsletter #11

April 30, 2020
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Issue #
11

You’d expect a great visual ad from the classic of design software and it truly delivers. It makes you want to sign up not only for Adobe Photoshop, but also for all the courses that teach you how to use it.

Adobe Photoshop
Issue #
11

This week’s winner is Fabulous. Their ads are versatile, creative and fun. Some of these ads educate us on building a perfect routine, some contain delightful little games. I know your inner child will insist on finding ALL of the 12 differences in the ad below.

Fabulous
Issue #
11

This week’s winner is Fabulous. Their ads are versatile, creative and fun. Some of these ads educate us on building a perfect routine, some contain delightful little games. I know your inner child will insist on finding ALL of the 12 differences in the ad below.

Fabulous
Issue #
11

Vimeo surprised us with their “pure text” ads, but then again minimalism is one of their key differences from Youtube and it makes sense to highlight it.

Vimeo
Issue #
11

Fabulous ads are versatile, creative and fun. Some of these ads educate us on building a perfect routine, some contain delightful little games. I know your inner child will insist on finding ALL of the 12 differences in the ad below.

Fabulous
Issue #
11

You’d expect a great visual ad from the classic of design software and it truly delivers. It makes you want to sign up not only for Adobe Photoshop, but also for all the courses that teach you how to use it.

Adobe Photoshop
Issue #
11

This week’s winner is Fabulous. Their ads are versatile, creative and fun. Some of these ads educate us on building a perfect routine, some contain delightful little games. I know your inner child will insist on finding ALL of the 12 differences in the ad below.

Fabulous
Issue #
11

Hard to say if videos for these Hawthorne ads were produced before or during the global quarantine, but they have a charming DIY look. A brief survey conducted by our team confirmed that most people find it refreshing and clickable.

Hawthorne
Issue #
11

Vimeo surprised us with their “pure text” ads, but then again minimalism is one of their key differences from Youtube and it makes sense to highlight it.

Vimeo
Issue #
11

Standing ovation to the creative team that made an object as simple as Crocs look so fashionable and so damn fun. Highly recommend watching the full version of the first video below with sound. Feet tapping and hip swaying guaranteed.

Crocs
Issue #
11

While there’s nothing revolutionary about this ad from Nivea, it’s a great UGC example. And one more thing: it addresses the problem that everyone deals with because of COVID-19 (dry hands) without mentioning the subject everyone is tired of.

NIVIA
Issue #
11

Standing ovation to the creative team that made an object as simple as Crocs look so fashionable and so damn fun. Highly recommend watching the full version of the first video below with sound. Feet tapping and hip swaying guaranteed.

Crocs
Issue #
11

Vimeo surprised us with their “pure text” ads, but then again minimalism is one of their key differences from Youtube and it makes sense to highlight it.

Vimeo
Issue #
11

Gorgeous, thoughtful ads from Dove. They could easily be this week’s winners, but there are hardly any replicable practices here. This approach and this slogan match the Dove brand 100% and we can only admire how cleverly they were implemented.

Dove
Issue #
11

Vimeo surprised us with their “pure text” ads, but then again minimalism is one of their key differences from Youtube and it makes sense to highlight it.

Vimeo
Issue #
11

Gorgeous, thoughtful ads from Dove. They could easily be this week’s winners, but there are hardly any replicable practices here. This approach and this slogan match the Dove brand 100% and we can only admire how cleverly they were implemented.

Dove
Issue #
11

A lot of companies switched to home productions for their ads. These contrasting examples from Scotch Porter demonstrate how authentic home-made content can look (and perform) as great, if not better, than its polished version.

Scotch Porter
Issue #
11

Hard to say if videos for these Hawthorne ads were produced before or during the global quarantine, but they have a charming DIY look. A brief survey conducted by our team confirmed that most people find it refreshing and clickable.

Hawthorne
Issue #
11

A lot of companies switched to home productions for their ads. These contrasting examples from Scotch Porter demonstrate how authentic home-made content can look (and perform) as great, if not better, than its polished version.

Scotch Porter
Issue #
11

Sometimes an ad elevates the product and sometimes the product will look cool in any ad. Happy Socks x Minecraft collab definitely fits in the second group.

Happy Socks